Over the past 24 months the number of article submission sites has exploded. And with it, so have the services and programs that will submit articles to hundreds of places. More and more Web site owners are using this method and most are doing it wrong. It’s going to cost them.

If you haven’t heard the talk about Web 2.0 by now, you’re living in a cave. Mind if I move in?

Social bookmarking is all the rage these days and it’s time you got in on the act. I’m not going to go through the ins and outs of social bookmarking. The idea here is to get you using social bookmarking in your marketing activities right now. It’s easy.

Writing content for the Internet has its own set of rules. Traditional writing is very forgiving of long sentences and complex paragraphs. Writing online is not. Reading material on a screen is, for most readers, more difficult than following the printed page. For this reason, the material you write for the Internet needs to follow certain guidelines.

If your Web site isn’t special in some way, you’re ability to generate publicity will be severely hampered.

Does your Web site pass the “so what” test?