If you haven’t heard the talk about Web 2.0 by now, you’re living in a cave. Mind if I move in?

Social bookmarking is all the rage these days and it’s time you got in on the act. I’m not going to go through the ins and outs of social bookmarking. The idea here is to get you using social bookmarking in your marketing activities right now. It’s easy.

Social Bookmarking User Perspective

From a user’s point of view, you use social bookmarking services to share other pages around the Internet that you find worthwhile.

Some of the better places allow you to give reviews, vote on pages and share pages with friends.

Social Bookmarking Marketing Perspective

One of the required marketing activities for anyone doing business on the Internet is link building. Many social bookmarking places, like Netscape.com, provide a great opportunity to build the almighty deep link and to possibly get some extra traffic.

By getting your pages linked at social bookmarking places, you’ll be building links back to your Web site. And it’s fairly easy to do.

You don’t have to like social bookmarking, know how it works or really care to take advantage of it. All you need to do is follow some easy steps.

Social Bookmarking Methods

How you go about getting your pages into the various social bookmarking Web sites is up to you. Here are a couple methods.

1. Create an account and add the page(s) yourself.
2. Provide the links to social bookmarking places on your pages and prompt visitors to go bookmark your pages.
3. Pay someone to add your pages to their account(s).

You might do one or all three. Step one would be a good starting point. You’ll get to see firsthand how the social bookmarking place works. However, some places don’t want you to add your own sites. Therefore options two and three would be better.

A New Social Bookmarking Service Per Minute

Well, that’s what it seems like. These places are sprouting up all the time. A quick search will give you a listing of many places to try. In fact, on the bottom of this article is a collection of little icons. Clicking on them will take you to a social bookmarking site.

A couple of the larger ones are Netscape.com, Digg.com and Del.icio.us.

Marketing Plan of Action

So, now that you’ve got this nifty info in your head, what do you do next? Make it your goal to get each page you have socially bookmarked. Whenever you add a new page of content to your Web site, proceed to follow one of the methods we talked about above.

Aside from building links back into your Web site, you can get a good amount of traffic from social bookmarking Web sites.

At the very least, try getting people (or do it yourself) to add your pages to these social bookmarking sites:

• http://del.icio.us/
• http://www.netscape.com/
• http://www.digg.com/
• http://www.stumbleupon.com/
• http://www.reddit.com/
• http://www.blinklist.com/
Share this post with others: These icons link to social bookmarking sites where readers can share and discover new web pages.
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