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HOME :: Writing and Communication

Copywriting

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FEATURED ARTICLES
There are no featured articles in Copywriting at this time.

Regular Articles

Copywriting Makeover: Facts Vs. Fantasy (Part 1 of 2) Author kthack
If your copy doesn't speak to your customers in language they want to hear, your sales will suffer. The same message presented in different ways brings different responses. Follow one website as they take their copy from fact-oriented to romantic with exceptional results.
Copywriting Makeover: Facts vs. Fantasy (Part 2 of 2) Author kthack
If your copy doesn't speak to your customers in language they want to hear, your sales will suffer. The same message presented in different ways brings different responses. Follow one website as they take their copy from fact-oriented to romantic with exceptional results.
Freelance Writers: How to Turn a Client Meeting Into a Windfall of Work Author Yuwanda Black
Nowadays, many freelancers rarely meet their clients face-to-face. However if you do find yourself “taking a meeting” with a client, following are three guidelines that will ensure a constant flow of work.
The Freelance Writer's Thanksgiving Prayer Author Yuwanda Black
A freelance writer's
Should Freelance Writers Have a Minimum Wage? Author Yuwanda Black
With election season here, raising the minimum wage is a hot topic. This got me to thinking about freelance writers – severely underpaid professionals. While I recognize that we live in a free market society, as professionals, I think freelance writers should at least have MINIMUM guidelines in place to begin to raise the pay standard across the board.
How Online Article Marketing is Significantly Increasing My Income (Part 4 of 5) Author Yuwanda Black
Following is Part 4 of my case study on article marketing. Specifically, I’m studying the following topic – in detail: Article Marketing – Does It Work, Or Not?
How Article Marketing is Significantly Increasing My Income (Part 5 of 5) Author Yuwanda Black
Following is Part 5 of my case study on article marketing. Specifically, I’m studying the following topic – in detail: Article Marketing – Does It Work, Or Not?
How Article Marketing is Significantly Increasing My Income (Part 1 of 5) Author Yuwanda Black
Last Thursday, I reported on an article marketing experiment I am in the midst of conducting. Specifically, I wanted to create more passive income, so I decided to give article marketing a real try and see how it went. Following are some details on how it's going.
Article Marketing: Why Longer Articles Make You More Money Author Yuwanda Black
I recently wrote an article entitled, Article Marketing: Long or Short Articles -- Which Is Better? As you know from my current little article marketing experiment, I've been submitting to a lot of sites. Hence, reading a lot of site submission guidelines.
How Article Marketing is Significantly Increasing My Income (Part 2 of 5) Author Yuwanda Black
Following are the latest details on my experiment – article marketing (does it work, or not?). Listed below are more of the sites I'm consistently submitting articles to, as well as questions from readers.
How Article Marketing is Significantly Increasing My Income (Part 3 of 5) Author Yuwanda Black
The never-ending question: article marketing – does it work, or not? Wanting to create more passive income, I decided to give article marketing a REAL try. The following are results so far (this is Part 3 of a 5-part series).
Freelance Writers: 14 Tried & True Ways to Make More Money (Pt 2 of 2) Author Yuwanda Black
Part 2 of the article, Freelance Writers: 14 Tried & True Ways to Make More Money
Freelance Writers: 14 Tried & True Ways to Make More Money Author Yuwanda Black
14 ways for freelance writers (and editors, copy editors, proofreaders, etc.) to make money. As always, specifics, specifics, specifics are provided.freelance writing success,small business marketing,marketing for freelancers,write from home,freelance success
Will Longer Keyphrases Hinder the Effectiveness of Your Copy? Author kthack
If the trend continues as it has in the past, search phrases will get even longer in the not-so-distant future. However, when you get creative with keyphrase use in your copy, you'll find longer search terms are not a problem to work with.
Freelance Copywriting - Marketing Yourself and Your Website: Part 1 Author Mike Beeson
When it comes to marketing yourself as a freelance copywriter, it’s important to bear in mind that virtually everything related to copywriting has gone online! Any copywriter who has been around for longer than five years or so will know that new copywriting business used to come from mail-shots, small ads and the dreaded ‘cold calling’. Nowadays, the only realistic way to raise your copywriting profile is via the Internet.
Freelance Copywriting - Marketing Yourself and Your Website: Part 2 Author Mike Beeson
As a freelance copywriter, you have ready-made skills to hand that will enable you to market your website in highly effective ways. By using your most deft copywriting techniques – including sleight of hand and a little keyword juggling – you’ll race up Google’s rankings faster than you can say ‘search engine optimization’!
Freelance Copywriting Clients – Are Yours Peppermint, Bitter Lemon or Pure Humbug? Author Mike Beeson
Clients can get in the way of a perfectly good career; or at least that’s the impression given by some freelance copywriters who work in the advertising and Internet marketing sector. Like it or not, learning to love clients - warts and all - is essential if you want to succeed as a freelance copywriter. This article gives some useful tips for those on the threshold of what could be a great copywriting future.
The Purpose and Practice of Writing Successful SEO Articles Author kthack
When it comes to writing quality SEO articles, keep your visitors in mind first. It's a strategy Matt Cutts recommends.
Copywriting With Google's Dynamic Keyword Insertion Tool Author kthack
From a time standpoint, this is a wonder tool that saves you from typing the same keywords repeatedly. From an economic point-of-view, DKI can perform well. But what happens with regard to copywriting?
Copywriting Makeover: The Value of Being Crystal Clear: Part 1 of 2 Author kthack
If your prospects can't determine - with crystal clarity - what you do and how you can benefit them, all your copywriting efforts will be in vain.
Copywriting Makeover: The Value of Being Crystal Clear: Part 2 of 2 Author kthack
If your prospects can't determine - with crystal clarity - what you do and how you can benefit them, all your copywriting efforts will be in vain.
Is Your Copy Trusted by Google? Author kthack
What is Google looking for in the way of copy? How can you make sure your pages are trusted by Google? Here are some excellent tips straight from the source.
Top 10 SEO Copywriting Author kthack
I love testing and tracking so, it was only natural for me to track the moves of a little SEO copywriting experiment I did. My findings were quite interesting.
Keyword Use That Goes Beyond the Search Engines Author kthack
When you mention keyword use, all thoughts normally go to the search engines. Copywriting, however, is more about your human visitors than it is the engines. If you want truly effective SEO copy, you'll take time to learn that keyword use goes beyond the search engines.
Making It Easy for Customers To Choose You Author kthack
If someone were standing in front of you and told you that they were considering buying my desk from you or from Vendor Z, what would you say to convince them to buy from you?
Value Added Copywriting Author Ray L. Edwards
I know a preacher that can burn any pulpit down within an hour. His sermons cause the greatest stirs and responses in his audience and he really can keep his congregation awake. But there is one tiny problem.
The Best Place to Put SEO Copy on Your Web Page Author kthack
Does your copy have to be at the top of the page? Do you have to keep all your text together on the page? Find out if these are fact or fiction.
Turn Your Ad Copy into a Goldmine Author Jason A. Martin
Today, more than ever, it is crucial that your ad copy explodes the reader’s curiosity. Are you interested in simple yet powerful ways to improve your ad copy so your readers will rush to action? Invoking a reader’s call to action can be communicated in various effective ways. Great ad copy is more than simply plain conversation; it takes special style. The words must be ordered in such a way that they unlock the reader’s mind and walk right in.