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HOME :: Writing and Communication
Copywriting
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[Subscribe to Copywriting] |
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| FEATURED ARTICLES |
There are no featured articles in Copywriting at this time. |
Regular Articles
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| Copywriting Makeover: Facts Vs. Fantasy (Part 1 of 2) |
Author |
kthack |
| If your copy doesn't speak to your customers in language they want to hear, your sales will suffer. The same message presented in different ways brings different responses. Follow one website as they take their copy from fact-oriented to romantic with exceptional results.
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| Copywriting Makeover: Facts vs. Fantasy (Part 2 of 2) |
Author |
kthack |
| If your copy doesn't speak to your customers in language they want to hear, your sales will suffer. The same message presented in different ways brings different responses. Follow one website as they take their copy from fact-oriented to romantic with exceptional results.
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| Should Freelance Writers Have a Minimum Wage? |
Author |
Yuwanda Black |
| With election season here, raising the minimum wage is a hot topic. This got me to thinking about freelance writers – severely underpaid professionals. While I recognize that we live in a free market society, as professionals, I think freelance writers should at least have MINIMUM guidelines in place to begin to raise the pay standard across the board. |
| Article Marketing: Why Longer Articles Make You More Money |
Author |
Yuwanda Black |
| I recently wrote an article entitled, Article Marketing: Long or Short Articles -- Which Is Better? As you know from my current little article marketing experiment, I've been submitting to a lot of sites. Hence, reading a lot of site submission guidelines. |
| Freelance Writers: 14 Tried & True Ways to Make More Money |
Author |
Yuwanda Black |
| 14 ways for freelance writers (and editors, copy editors, proofreaders, etc.) to make money. As always, specifics, specifics, specifics are provided.freelance writing success,small business marketing,marketing for freelancers,write from home,freelance success |
| Will Longer Keyphrases Hinder the Effectiveness of Your Copy? |
Author |
kthack |
| If the trend continues as it has in the past, search phrases will get even longer in the not-so-distant future. However, when you get creative with keyphrase use in your copy, you'll find longer search terms are not a problem to work with. |
| Freelance Copywriting - Marketing Yourself and Your Website: Part 1 |
Author |
Mike Beeson |
| When it comes to marketing yourself as a freelance copywriter, it’s important to bear in mind that virtually everything related to copywriting has gone online!
Any copywriter who has been around for longer than five years or so will know that new copywriting business used to come from mail-shots, small ads and the dreaded ‘cold calling’. Nowadays, the only realistic way to raise your copywriting profile is via the Internet.
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| Freelance Copywriting - Marketing Yourself and Your Website: Part 2 |
Author |
Mike Beeson |
| As a freelance copywriter, you have ready-made skills to hand that will enable you to market your website in highly effective ways. By using your most deft copywriting techniques – including sleight of hand and a little keyword juggling – you’ll race up Google’s rankings faster than you can say ‘search engine optimization’!
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| Freelance Copywriting Clients – Are Yours Peppermint, Bitter Lemon or Pure Humbug? |
Author |
Mike Beeson |
| Clients can get in the way of a perfectly good career; or at least that’s the impression given by some freelance copywriters who work in the advertising and Internet marketing sector. Like it or not, learning to love clients - warts and all - is essential if you want to succeed as a freelance copywriter. This article gives some useful tips for those on the threshold of what could be a great copywriting future. |
| Is Your Copy Trusted by Google? |
Author |
kthack |
| What is Google looking for in the way of copy? How can you make sure your pages are trusted by Google? Here are some excellent tips straight from the source. |
| Top 10 SEO Copywriting |
Author |
kthack |
| I love testing and tracking so, it was only natural for me to track the moves of a little SEO copywriting experiment I did. My findings were quite interesting. |
| Keyword Use That Goes Beyond the Search Engines |
Author |
kthack |
| When you mention keyword use, all thoughts normally go to the search engines. Copywriting, however, is more about your human visitors than it is the engines. If you want truly effective SEO copy, you'll take time to learn that keyword use goes beyond the search engines. |
| Making It Easy for Customers To Choose You |
Author |
kthack |
| If someone were standing in front of you and told you that they were considering buying my desk from you or from Vendor Z, what would you say to convince them to buy from you? |
| Value Added Copywriting |
Author |
Ray L. Edwards |
| I know a preacher that can burn any pulpit down within an hour. His sermons cause the greatest stirs and responses in his audience and he really can keep his congregation awake. But there is one tiny problem. |
| Turn Your Ad Copy into a Goldmine |
Author |
Jason A. Martin |
| Today, more than ever, it is crucial that your ad copy explodes the reader’s curiosity. Are you interested in simple yet powerful ways to improve your ad copy so your readers will rush to action? Invoking a reader’s call to action can be communicated in various effective ways. Great ad copy is more than simply plain conversation; it takes special style. The words must be ordered in such a way that they unlock the reader’s mind and walk right in. |
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